Sequence around the build, not the map
Load-out times, freight transit, crew rest and flight schedules decide the route. A three-hour flight can be less workable than a six-hour drive if the kit has to arrive before the crew.
One event, six cities
Roadshows
The same programme performed in several cities in a short window — a repeatable kit, a travelling core team and one standard from city one to city six.
- Typical size
- 40 – 400 per city
- Duration
- 3 – 12 cities
- Audience
- Customers, prospects, partners, investors, field teams
- Kind of event
- Exhibitions
The format
A roadshow is one event performed several times, and the risk is drift. By city four the deck has changed, the room set is different, the local supplier has improvised the catering and nobody can say what city three cost.
We build a kit and a travelling core team who carry it, brief local crews against the same written specification, and report per city and in total so you can see which markets earned their place on next year’s route.
How we plan it
Design for the smallest room
The kit has to fit every venue on the route, which means designing for the tightest ceiling, the narrowest door and the least power — then scaling up where the room allows.
Carnets and crew permits
Multi-country roadshows fail at customs more often than at the venue. Carnets for the kit, work permits for crew where installation requires them, and brokerage in each market.
Compare the cities honestly
Registrations, attendance, no-show rate, cost per attendee and lead quality by city. That comparison usually changes next year’s route.
Where it goes wrong
What we look for first on this format.
Every format has a small set of recurring failures. None of them are mysterious; they are just the things that get planned last and matter most.
- 01
Crew fatigue after the fourth consecutive city
- 02
A venue on the route that cannot take the kit
- 03
Local catering improvising a different standard each city
- 04
Registration data collected differently in each market
Services this format uses
The services behind it.
Repeatable · portable · consistent
Roadshows & Multi-City Programmes
The same event in six cities in nine days — a repeatable kit, a travelling core team, local delivery in each market and one consistent standard.
Stage · AV · content · show call
Event Production & Show Direction
Creative direction, stage and room design, technical specification, content control, rehearsals and live show calling — one production plan, one running order.
Invite · convince · fill the room
Attendee Acquisition & Event Marketing
Getting the right people to turn up — audience definition, invitation campaigns, registration conversion, sponsor visibility and the content that outlives the event.
Sectors that run this
Same format, different rules.
ENREnergy & InfrastructureTechnical audiences, remote sites, heavy exhibition presence and a safety regime that is not negotiable.
MFGManufacturing & IndustrialDistribution networks, machinery on the floor and international trade fairs where the sector’s orders are actually written.
MEDHealthcare & Medical DevicesClinical audiences, hands-on training with real equipment, and compliance obligations that sit alongside a commercial objective.
PROProfessional ServicesConsulting, legal and accounting firms running partner conferences, client forums and knowledge events where credibility is the product.Other formats
Often planned alongside.
10 – 60 delegates
Leadership & Board Offsites
Private working programmes for boards and executive teams — the property, the arrivals, the pacing and the discretion.
200 – 2,000 delegates
Annual Conferences
Multi-day company conferences connecting plenary, breakouts, travel, hotels, hospitality and several hundred people arriving at once.
100 – 1,500 delegates
Sales Kick-Offs
The start-of-year meeting that sets the target, the message and the energy for a field organisation — content-heavy, fast-paced and unforgiving of a slow room.
Planning roadshows? Send the brief.
The same programme performed in several cities in a short window — a repeatable kit, a travelling core team and one standard from city one to city six.
hello@voyacircle.com