One event, six cities
Roadshows
The same programme performed in several cities in a short window — a repeatable kit, a travelling core team and one standard from city one to city six.
A roadshow is one event performed several times, and the risk is drift. By city four the deck has changed, the room set is different, the local supplier has improvised the catering and nobody can say what city three cost.
We build a kit and a travelling core team who carry it, brief local crews against the same written specification, and report per city and in total so you can see which markets earned their place on next year’s route.
What this format looks like
- Typical size
- 40 – 400 per city
- Duration
- 3 – 12 cities
- Audience
- Customers, prospects, partners, investors, field teams
Sequence around the build, not the map
Load-out times, freight transit, crew rest and flight schedules decide the route. A three-hour flight can be less workable than a six-hour drive if the kit has to arrive before the crew.
Design for the smallest room
The kit has to fit every venue on the route, which means designing for the tightest ceiling, the narrowest door and the least power — then scaling up where the room allows.
Carnets and crew permits
Multi-country roadshows fail at customs more often than at the venue. Carnets for the kit, work permits for crew where installation requires them, and brokerage in each market.
Compare the cities honestly
Registrations, attendance, no-show rate, cost per attendee and lead quality by city. That comparison usually changes next year’s route.
Where it goes wrong
What we look for first on this format.
Every format has a small set of recurring failures. None of them are mysterious; they are just the things that get planned last and matter most.
What you should get out of it
- City six looking like city one
- Kit delivered and cleared in every market
- Consistent registration and reporting
- A per-city comparison worth acting on
Sectors that run this
Same format, different rules.
Energy & Infrastructure
Technical audiences, remote sites, heavy exhibition presence and a safety regime that is not negotiable.
SectorMFGManufacturing & Industrial
Distribution networks, machinery on the floor and international trade fairs where the sector’s orders are actually written.
SectorMEDHealthcare & Medical Devices
Clinical audiences, hands-on training with real equipment, and compliance obligations that sit alongside a commercial objective.
SectorPROProfessional Services
Consulting, legal and accounting firms running partner conferences, client forums and knowledge events where credibility is the product.
SectorOther formats
Often planned alongside.
Leadership & Board Offsites
Private working programmes for boards and executive teams — the property, the arrivals, the pacing and the discretion.
Format200 – 2,000 delegatesAnnual Conferences
Multi-day company conferences connecting plenary, breakouts, travel, hotels, hospitality and several hundred people arriving at once.
Format100 – 1,500 delegatesSales Kick-Offs
The start-of-year meeting that sets the target, the message and the energy for a field organisation — content-heavy, fast-paced and unforgiving of a slow room.
FormatOne working day · hello@voyacircle.com
Planning roadshows? Send the brief.
The same programme performed in several cities in a short window — a repeatable kit, a travelling core team and one standard from city one to city six.