Insights

The things people ask us before they ask us.

What MICE actually means, what a conference costs per delegate, how to choose a destination, how to write a venue RFP that comes back comparable, and whether you need an agency, a DMC or a PCO. Written to be useful whether or not you ever work with us.

8 guidesNo gated PDFsUpdated 2026

What MICE means, and what a MICE company actually does — diagram

DefinitionsWhat MICE means, and what a MICE company actually doesMeetings, Incentives, Conferences and Exhibitions — the four formats, how they differ operationally, and what you are buying when you appoint an agency.7 min read

DMC, PCO or full-service agency — which one do you need? — diagram

Choosing a partnerDMC, PCO or full-service agency — which one do you need?Three different businesses that all look similar in a search result, and how to tell which one your programme actually requires.6 min read

A corporate event planning checklist that survives contact with reality — diagram

PlanningA corporate event planning checklist that survives contact with realityThe sequence that matters, the deadlines that are real, and the four things that cause most late-stage panic.9 min read

How to choose a destination for a conference or incentive — diagram

DestinationsHow to choose a destination for a conference or incentiveAirlift, visa reality, hotel capacity, ground and season — in that order, and before anyone falls in love with a photograph.7 min read

How to write a venue RFP that comes back comparable — diagram

SourcingHow to write a venue RFP that comes back comparableMost venue searches produce quotes that cannot be compared. That is a sourcing failure disguised as a pricing problem.6 min read

What a corporate conference actually costs per delegate — diagram

BudgetsWhat a corporate conference actually costs per delegateRealistic per-head ranges, where the money goes, and the six lines that are consistently underestimated.8 min read

How to make a trade show pay for itself — diagram

ExhibitionsHow to make a trade show pay for itselfExhibitors buy conversations, not floor space. The return is decided by the meeting diary and the lead handover.7 min read

Why a third of your registrations do not turn up — and what fixes it — diagram

AttendanceWhy a third of your registrations do not turn up — and what fixes itFree B2B events lose thirty to fifty per cent of registrations without intervention. Most of that is recoverable.5 min read

Playbooks

Month-by-month operating plans

PBThe Annual Conference Playbook200–2,000 delegates PBThe Executive Offsite Playbook10–60 delegates PBThe Exhibition PlaybookSpace-only stands and pavilions PBThe Incentive Travel Playbook25–500 guests PBThe On-Site Crisis PlaybookWhen something actually goes wrong

Planning tools

Frameworks you can use today

TLEvent Budget EstimatorPlanning ranges you can take to a finance conversation TLVenue RFP FrameworkThe response format that makes quotes comparable TLDelegate Communication PlanWhat to send, when, and what it must answer TLRisk & Escalation RegisterOwners, thresholds and who decides at 23:00 TLPost-Event Report FrameworkWhat close-out should contain, including what went wrong

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