Invite · convince · fill the room
Getting the right people to turn up — audience definition, invitation campaigns, registration conversion, sponsor visibility and the content that outlives the event.
The work
A well-run event in a half-empty room is a failure with good logistics. Attendance is a marketing problem with a hard deadline, and it is usually started too late and measured too loosely.
We work backwards from the room: how many seats, what mix of audience, what conversion rate a list of that quality realistically produces, and therefore how many invitations have to go out and when. Then we run the campaign and report against the seat count rather than against opens.
Four hundred seats, a 45 per cent registration-to-attendance rate on a free corporate event and a 6 per cent invitation-to-registration rate on a warm list means the invitation volume is not a guess. Getting that arithmetic wrong is the single most common cause of a thin room.
Free events lose thirty to fifty per cent of registrations without intervention. Reconfirmation, calendar holds, joining instructions that actually explain the logistics, and a reason to come that is stronger on the Monday than it was at registration — these move the number by double digits.
Sponsorship pays for the room. Delivering what was sold — and evidencing it — is what makes it pay again next year. We track each deliverable and hand over the record.
Sessions recorded, edited and published; photography ready the same week; the customer story captured while the person is still in the building. Most of the audience for an event never attends it.
What you get
These are the artefacts that exist at the end of this workstream. If one of them is missing from a proposal you have received elsewhere, it is worth asking why.
Where this is used
150 – 3,000 delegates
User conferences and customer summits where attendance is earned, the agenda has to be worth a customer’s day, and the pipeline is the real measure.
80 – 2,000 guests
Controlled product reveals for media, partners, customers and staff — staging, demonstration, embargo management and a follow-up that starts the same day.
40 – 400 per city
The same programme performed in several cities in a short window — a repeatable kit, a travelling core team and one standard from city one to city six.
Related services
Programme · delegates · stage · sponsors
Annual meetings, association congresses and customer conferences run as one plan — venue, programme, speakers, registration, sponsors, hotels, arrivals and the helpdesk.
Register · approve · badge · support
Registration journeys, approval rules, communications, QR check-in, badge printing, session capacity and a helpdesk that answers — designed as one delegate experience.
Register · check in · match · report
The platform behind the programme — registration, portals, QR badging, matchmaking, live boards and a close-out data handover in a format your team can use.
Getting the right people to turn up — audience definition, invitation campaigns, registration conversion, sponsor visibility and the content that outlives the event.
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