Financial services · Roadshow
Six cities, nine days, one standard
A European roadshow that had previously drifted in quality after the third city.
The brief
An asset manager ran an annual client roadshow across six European cities. By the fourth city the presentation had been altered, the room sets differed and local suppliers were improvising the catering to different standards.
What was going wrong
- No fixed kit — each city sourced independently
- Presentation edited in transit between cities
- Registration collected differently in each market
- No way to compare city performance afterwards
What we did
Four changes that mattered.
Built a kit
A set and technical package designed to fit the smallest room on the route, with a written room diagram and catering specification per city.
Sent a travelling core team
Three people carrying the standard between cities, briefing local crews against the same written specification.
Sequenced around the build
Route ordered by load-out times, freight transit and crew rest rather than by geography, with carnets prepared for the kit.
One registration, six cities
A single registration system with localised journeys, producing comparable attendance and no-show data per city.
Outcome
What happened
Carry-forward
What we took into the next one
Design the kit for the tightest venue, not the best one
A travelling core team is what prevents drift
Comparable per-city data is often the most valuable output
More work
Other programmes.
A 340-dealer annual summit that finished on time
Fourteen departure cities, a resort buyout and an awards ceremony that had overrun by two hours the previous year.
340 delegates · 14 origin cities · 3 daysTechnology · ExhibitionA 400 sqm expo pavilion measured in meetings, not footfall
A large stand producing plenty of visitors and very few qualified conversations — until the space and the diary were redesigned.
400 sqm · 60 staff · 5 show daysPharmaceuticals · Advisory boardsA twelve-country advisory programme that passed audit
A series of advisory boards where the compliance record, not the logistics, was the deliverable.
12 countries · 240 healthcare professionals · 9 monthsOne working day · hello@voyacircle.com
Something of this shape, for your programme.
Every one of these started as three lines in an email. Send the format, the headcount and the month, and you will get back what it takes to run it and roughly what it costs.