01
Twelve local agencies applying twelve interpretations of the code
Pharmaceuticals · Advisory boards
A twelve-country advisory programme that passed audit
A series of advisory boards where the compliance record, not the logistics, was the deliverable.
01 · The brief
The brief in this scenario.
A pharmaceutical client ran advisory boards across twelve markets through different local agencies. Hospitality standards varied, faculty contracting was inconsistent and transfer-of-value data was reconstructed from invoices each quarter.
- Sector
- Pharmaceuticals
- Format
- Advisory boards
- Scale
- 12 countries · 240 healthcare professionals · 9 months
- What this is
- Representative scenario
02 · What goes wrong
What is going wrong.
02
Consolidated invoices that could not be tested against caps
03
Faculty contracts issued inconsistently and late
04
Transfer-of-value data assembled retrospectively
03 · What we change
Four changes that matter.
- 01
One operating standard, local delivery
A single written specification for venue standard, hospitality caps, travel class and documentation, delivered by vetted local partners under one programme lead.
- 02
Faculty contracting as a workflow
Contracts, fair market value assessment, scope of work and tax treatment handled as a pipeline with documentation attached to each engagement.
- 03
Capture at source
Travel, accommodation, catering and honoraria recorded per healthcare professional as they occurred, in the local disclosure format.
- 04
Itemised by cost head
Every meeting invoiced split by accommodation, meals, travel, faculty and venue so each could be tested against its cap independently.
04 · Expected outcome
What that produces.
Every figure is illustrative
Expected
All twelve markets delivered to one documented standard
Expected
Transfer-of-value data complete at the close of each meeting
Expected
Faculty contracts issued before travel in every case
Expected
Internal compliance audit passed with no findings on event documentation
05 · Carry-forward
What this one teaches.
Compliance decides the shortlist, so it belongs at the brief
Capturing at source removes the quarterly reconstruction entirely
A single written standard travels better than twelve conversations
More formats
Other worked examples.
Representative scenarioAutomotive · Dealer meetA 340-dealer annual summit that finished on timeFourteen departure cities, a resort buyout and an awards ceremony that had overrun by two hours the previous year.340 delegates · 14 origin cities · 3 days
Representative scenarioTechnology · ExhibitionA 400 sqm expo pavilion measured in meetings, not footfallA large stand producing plenty of visitors and very few qualified conversations — until the space and the diary were redesigned.400 sqm · 60 staff · 5 show days
Representative scenarioAssociations · CongressA congress that returned a surplus for the first time in four yearsStrong attendance, weak commercials — and a volunteer committee doing three jobs at once.2,400 delegates · 90 exhibitors · 4 daysSomething of this shape, for your programme.
Every one of these started as three lines in an email. Send the format, the headcount and the month, and you will get back what it takes to run it and roughly what it costs.
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