Who we work with
Six people judge the same event on six different things.
Procurement wants a defensible commercial record. HR wants people to arrive without friction. Marketing wants a full room and a pipeline. The executive assistant wants nothing surprising, ever. We plan for whichever of them is actually accountable.
Find your role
Built for the person who has to answer for it.
Open your role for what you are actually measured on, what we hand you so it goes well, and the formats you usually own.
Comparable, auditable, defensible
Procurement & Finance
You are judged on whether the commercial arrangement stands up to scrutiny afterwards — not on how the gala looked.Category managers, procurement leads, finance business partnersWhat people say about it on MondayHR & People Leaders
You are judged on how the company felt about the event afterwards — which is decided by logistics far more than by content.CHROs, people partners, internal communications, employee experienceA full room and a pipeline you can point atMarketing & Brand Leaders
You are judged on attendance, brand impression and what the event did to the pipeline — three numbers, one date.CMOs, field marketing, brand, demand generation, events teamsNothing surprising, everExecutive Assistants & Chiefs of Staff
You are judged on whether your principal’s day worked — and on never having to explain why it did not.EAs, chiefs of staff, board secretaries, executive officeMembers served, surplus protectedAssociation Executives
You are judged by a board and a membership at once — the congress has to serve members and fund the year.Secretaries general, executive directors, congress committeesExhibitors renew when the meetings happenedExhibition Organisers
You are judged on rebooking, and rebooking is decided by whether exhibitors had conversations worth having.Show directors, operations managers, commercial leadsA well-run event in a half-empty room is a failure with good logistics.
Whoever owns this internally, the brief starts the same way.
Format, headcount, dates, budget envelope. From that we can tell you who else in your business is going to need a seat in the planning, and what each of them will ask for.
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