Who we work with
Six people judge the same event on six different things.
Procurement wants a defensible commercial record. HR wants people to arrive without friction. Marketing wants a full room and a pipeline. The executive assistant wants nothing surprising, ever. We plan for whichever of them is actually accountable.
Comparable, auditable, defensibleProcurement & FinanceYou are judged on whether the commercial arrangement stands up to scrutiny afterwards — not on how the gala looked.Category managers
What people say about it on MondayHR & People LeadersYou are judged on how the company felt about the event afterwards — which is decided by logistics far more than by content.CHROs
A full room and a pipeline you can point atMarketing & Brand LeadersYou are judged on attendance, brand impression and what the event did to the pipeline — three numbers, one date.CMOs
Nothing surprising, everExecutive Assistants & Chiefs of StaffYou are judged on whether your principal’s day worked — and on never having to explain why it did not.EAs
Members served, surplus protectedAssociation ExecutivesYou are judged by a board and a membership at once — the congress has to serve members and fund the year.Secretaries general
Exhibitors renew when the meetings happenedExhibition OrganisersYou are judged on rebooking, and rebooking is decided by whether exhibitors had conversations worth having.Show directorsA well-run event in a half-empty room is a failure with good logistics.
Why we ask who is accountable before we ask what the budget isOne working day · hello@voyacircle.com
Whoever owns this internally, the brief starts the same way.
Format, headcount, dates, budget envelope. From that we can tell you who else in your business is going to need a seat in the planning, and what each of them will ask for.